Web Survey Bibliography
Title Ratings and audience measurement
Author Napoli, P. M.
Source The handbook of media audiences, pp. 286-301
Year 2011
Database Willey InterScience
Access date 08.05.2013
Abstract
This chapter contains sections titled:
- The Production of Ratings Data
- Theoretical Critiques
- Ratings Analysis
- Access to Ratings Data
- The Future of Ratings Analysis
- Redefining Ratings Analysis?
- References
Access/Direct link
Homepage (Abstract)
Year of publication2011
Bibliographic typeBook section
Full text availabilityFurther details